What We Do Is......

Hypebeast+New Era from HypebeastTV on Vimeo.

Everything is starting to fit. This is what I want to do! 

Yesterday I was really down on my whole dream. I sat at my desk sketching over and over again and it just didn't look right and for a second I gave up hope.

But the minute I fell off, two great people put me back on and things are moving in the right direction for me. I got something up my sleeve, and if it comes to fruition I will be sure to let you know.

I realise I can't draw... well I can... but that's not the ability I need to be a Footwear Designer. I didn't really consider the fact that I wouldn't need to specifically draw to be a Footwear Designer. At the end of the day, who am I to argue with a person who's actually job that is! Just give me the shoe and let my mind go crazy! Let me be your Designer! 

I can create and develop ideas. I can get information from consumers, do market research, bring my personal knowledge of Basketball, Street Culture and Fashion, to the table. I can bring my passion and knowledge of shoes. I can be a part of the production, I can see the colourway, I can envisage the shoe. 

Give me a blank shoe and let me go! 

I'm going to start putting up some of my NikeID shoes soon. It's something... I want you to see what I can create!

While I can still be a Footwear Designer there are so many other departments I can fit into such as Brand and Consumer Marketing, Product Creation, Development and Engineering and Product Merchandising.

This video breaks down that whole process which I attempted to define. 

I've finally found my path.